LETS REWIND TO 4 YEARS AGO
Our little empire starts with the girl who puts the ‘S’ into SHE, Sarah. Sarah was a strip lash addict; she literally would not be seen without them. She was inspired by a local lash artist and she decided to take up a career in lash extensions in order to support her financially whilst she was completing her 3 year nursing degree.
With no background in the beauty industry whatsoever, she didn’t have a single client to her name. A one-woman band she decided to keep it simple and the beginning of the business was then called ‘LashesbySarah’.
Still in her parents spare attic room, she had built up a regular loyal clientele that fell in love with her lashes just as much as her warm & friendly customer service. Her passion showed in her work and locally word was spreading with her business growing bigger by the day.
Along came Heather … lashesbysarah was growing and needed help to take on clients Sarah could no longer fit in. Therefore Sarah took on her first ever lash apprentice, her sister Heather.
When two became one … no longer just ‘lashes by Sarah’ they rebranded the business name to ‘The lash Boutique’. With not many variations in styles of individual lashes in the industry at the time , they were tired of seeing the same bog standard lash set of lashes. They wanted to offer more options for their clients rather than your standard Classics, Hybrids & Volume. They felt the industry demanded more creativity. After all, why do strip lashes get to have all the fun?
And so the lash game changed forever…..on a mission to create more styles, they specialised in recreating strip lash looks. After hours and hours of experimenting took place ( thankyou to all our day one clients for your patience) and defying everything they were originally taught about what NOT to do on their initial lash training. “Do not apply extensions 3mm longer than the natural lashes”, “volume fans need to be perfectly symmetrical” and “no more than 7D fans.” The lash industry was advancing, clients wanted more and their hearts knew more was out there for them. Sarah and Heather well and truly threw the rule book out the window and found their own style.
With need for more space, due to their client base doubling, they soon upgraded! From the attic room, allllll the way to the ever so slightly bigger spare bedroom downstairs in their parent’s house still!
With plans to launch and sell their own lash line, they were proud of other lash techs replicating the looks they were making. They felt a business rebrand was in order. ‘The lash Boutique’ wasn’t original enough; it didn’t stand out enough, there was also too many lash business’s with the same name as us! We needed to stand out from the crowd. A client suggested ‘why don’t you use your initials, no one can copy that?!’ ‘Ermmm H & S?!” S & H?? “ H.S.E?!” S.H.E?! … SHEEEE!!! …and the rest is history!
OVER TO US
The ‘strip lash look’ took the semi-permanent lash industry by storm; no one had really heard of it before. Along with our GROWING client base our lashes were getting noticed everywhere! We had clients travelling 4 hours just to get their lashes done with us! Insane right!? We had a waiting list of up to 150 girls per week all wanting to book in that couldn’t get an appointment. We had lash techs oversees begging us to train them.
We were working 12 hour days, 7 days a week and still were unable to fit our clients in. We needed to expand our team. Fast.
SARAH AND HEATHER
KEEPING IT IN THE FAMILY
“A company is only a good as it’s people” with that in mind, we ensured that everyone who joined the SHE team from now on was trained to deliver the exact same standard as ourselves – if not better! We wanted to keep the standards high and reputation strong. Our two latest recruits happened to be our life long closest friend and cousin.
A few months later, our team had doubled. No longer room for us all to work in our parent’s spare bedroom, we signed a lease on our first ever. We had never done this before and so for us this was a BIG step. We now had to pay rent?! As long as we could afford the rent each month, we didn’t care how much money we were making for ourselves. We loved lashing and our team needed more space pronto.
Everyone say hello to SHE lashes’ new space of 2018….it was still tiny! Ever so slightly bigger than the spare bedroom, but it got us out of our parents’ house and made our business feel a little more professional …
We were determined to turn this little box of a room into Shropshire’s prettiest little lash haven!
Within 6 months of moving into our new space and before we knew it, our-team had tripled and we had outgrown it. We needed to move, fast! …While still signed into our current contract, we moved out and so we signed another lease on a bigger space! We were paying rent for two locations and one of them we weren’t even using! But we had no choice, our team could no longer physically fit in there! The beauty beds were squeezed right next to each other …. literally!
Allowing ourselves just 2 weeks to decorate and transform our new space, we moved into our new space as fast as we could ….
As our clients were travelling to us from all over the place! There was only one thing to do…we took the plunge and decided to open up another SHE Lash studio, as well as our Shrewsbury store, in a different location #SHElashChester.
Our dreams were starting to become a reality…We had two SHE Lash locations! Every bit of money we earned, we put back into the business! We managed to pay off our salon refurbs bit by bit, lamp by lamp, flooring by wallpaper. It may be a slow process and we might not have a grand opening like other salons, but at least we can say we did it all on our own. No loans and help off of nobody. We have been given no handouts in life, everything we have to date is down to pure hustle and hard work nothing else.
With no intention to offer training at the time, we couldn’t ignore the daily requests from lash techs asking us to train them. As the lash industry was growing day by day, we felt there was a gap in the market for a passionate training Academy that specialised in just lashing. We wanted to LEVEL up and raise the standards higher across the board! With no idea how many people would book on… We started our little side business with the intent to produce talented & educated lash techs SHE ACADEMY.
FAST FORWARD 7 MONTHS LATER
Fast forward 7 months later and here we are, SHE Lash can be located within several locations across the U.K. by studio or pop up including: Shrewsbury, Chester, Manchester, Essex and not to mention Ibiza!
We’ve built up a celebrity clientele. We have a list as long as our girl’s arms wanting an interview, some of our team have dropped their degrees to come and work for us!
Our training academy has expanded so much and we’ve just signed a lease for it to be based permanently running full time! Not to mention our academy has been nominated for an award and is getting recognised more and more by the day.
We’re about to launch an online shop offering a whole range of SHE Lash stock that has taken us over a YEAR to publish – it is entirely our own & we’re proud of!!
And now we’ve got our own website!….someone pinch us!!!.
…and we just want to say THANK YOU. Thankyou to every client that has ever paid SHE Lash a visit, thank you to our loyal clientele that have never left us, thank you to every lash tech that has ever purchased our products, Thankyou to every student that has attended our training course, Thankyou to every follow, like & kind comment. Your support means the world to us